HISTORICAL RESEARCH / OLD REFERENCES,THE STORY OF THE THEME

PERSONAL CONTEXT / REFERENCES FROM OWN LIFE, HOME, BACKGROUND AND CULTURE

ART AND DESIGN CONTEXT / EXAMPLES FROM OUTSIDE YOUR PRACTICE

 1. SUPREMATISM

For my project, the most important task is to use simple forms to create something more meaningful. The first thing that came to my mind was the supremacist ideas of such masters as Malevich and Kandinsky.

The structure of the universe in Suprematism is expressed in simple geometric forms: a straight line, a rectangle, a circle, a square on a light background that marks the infinity of space. The ideas of Suprematism, which was started by the famous "Black square", were embodied in architecture, scenography, printing, and industrial design.

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1. Ivan Puni. Exhibition poster. The exhibition "Zero, ten" was to be the last futuristic exhibition, and became — thanks to Malevich's energy, ingenuity and ambition — the first exhibition of Suprematism. 2. Exhibition of paintings by Kazimir Malevich at the exhibition "0,10". In the preserved photo, you can see 21 works out of 39, including "Black square".

https://artchive.ru/encyclopedia/2322~Suprematizm

2. MAYAKOVSKY'S POETRY STYLE

I also found it interesting that in poetry, as in other forms of art, at the beginning of the twentieth century, there was a tendency to deny everything that was previously associated with it. Mayakovsky, for example, used his own style of constructing poems, which used simple short phrases to construct long sentences and phrases.

It should be noted that the "ladder" is Mayakovsky's innovation. It was expressed in the fact that the poet broke the verse lines, each individual word became a step (hence the name-ladder), prompting the reader to stop, as if a pause to highlight the meaning of the word. The usual punctuation marks seemed insufficient to the poet. This innovation has remained unusual until now, but it is justified, since Mayakovsky believed that poems are intended not only for reading with the eyes, but also for speaking out loud. "Ladder" is a kind of hint to the performer about the pace of reading, the nature of intonation, the place of pauses.

http://iessay.ru/ru/writers/native/m/mayakovskij/stati/raznoe/hudozhestvennye-osobennosti-poezii-vladimira-mayakovskogo

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I also became interested in how the books of this writer were designed. It turned out that both the performance posters and book covers were made in a Suprematist manner: the letters formed shapes, lines, which merged into compositions characteristic of this direction.

3. ALEXANDER RODCHENKO

Since I chose constructivism as the main direction for studying, Rodchenko is one of the founders of this direction in photography, painting and creating posters. I think that simple forms are easy to read in his works. At the same time, they create a single composition that is perceived as an indivisible whole. Also, using a specific geometric font increases the rigidity of each face.

Rodchenko is considered one of the ideologists of constructivism, a trend in art where form is completely merged with function. As an example of such constructivist thinking, we can cite the advertising poster "Books" in 1925. The poster of El Lissitzky is taken as the basis for the "Red wedge for white", while Rodchenko leaves only a geometric design from it — a triangle that invades the space of the circle-and fills it with a completely new meaning.

https://arzamas.academy/mag/385-rodchenko

https://artrecept.com/zhivopis/stili/konstruktivizm

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1. Alexander Rodchenko. Poster "Lengiz: books on all branches of knowledge". 1924; 2. Alexander Rodchenko. Dobrolet Advertising.1923; 3. Vladimir Mayakovsky, Alexander Rodchenko. Advertising of Moser watches. 1923.

4. HUMAN FIGURES (PYRAMIDS)

 People are like small parts of a big whole.

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1. Sports parade on red square, Photographer Alexander Rodchenko. 1936; 2. GTO-Ready for labor and defense. Photo By Alexander Rodchenko. 1936; 3. Photo "Pyramid", 1954, Moscow. Authors-Lev Borodulin. Source: MMM / MDF; 4. Live pyramid at the opening Of the games of the XXII Olympiad. Moscow. USSR. 1980.

POLITICAL CONTEXT / THE LAW, ECONOMIC EQUALITY, FREE SPEECH

MATERIALS AND METHODS

PATHWAY CONTEXT / EXAMPLES FROM PDC, ASD, JFFA AREAS

CULTURAL CONTEXT / REFERENCES FROM EVERYDAY LIFE, COMMON SOCIAL PRACTICES

ARTICLES / FACTS / REPORTS

END USER CONTEXT / 5 POSSIBLE END USERS, EXPLAIN HOW THEY COULD AFFECT YOUR IDEA

VISITS / RECORDING OF 5 VISITS, TO SHOPS, EXHIBITIONS, PUBLIC SPACES ECT.